“Every institution keeps its core constituents and labor forces at arms-length, and effectively anything built at scale quickly becomes distanced from both the customer and laborer. This disconnection — or alienation — sits at the center of almost every problem I’ve ever talked about. Why would companies push generative AI in seemingly every part of their service, even though customers don’t like it and it doesn’t really work?
It’s simple: they neither know nor care what the customer wants, barely know how their businesses function, barely know what their products do, and barely understand what their workers are doing, meaning that generative AI feels magical, because it does an impression of somebody doing a job, which is an accurate way of describing how most executives and middle managers operate.”
The title “Business Idiots” is also from Zitron’s excellent and thoughtful essay “The Era of the Business Idiot”
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