From Seth Godin:
“Marketing puffery:
• Burns trust
• Puts strain on your customer service team
• Often causes users to make bad choices
• Teaches your loyal customers not to believe you
• Generates negative word of mouth
• and it can even lead to lawsuits“
Seth Godin definitely qualifies as a “marketing guru!”
I’m Pete Harbeson, a writer located near Boston, Massachusetts. In addition to writing my own content, I’ve learned to translate for my loquacious and opinionated pup Chocolate. I shouldn’t be surprised, but she mostly speaks in doggerel. You can find her contributions tagged with Chocolatiana.
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