From Seth Godin:
“Marketing puffery:
• Burns trust
• Puts strain on your customer service team
• Often causes users to make bad choices
• Teaches your loyal customers not to believe you
• Generates negative word of mouth
• and it can even lead to lawsuits“
Seth Godin definitely qualifies as a “marketing guru!”
I’m Pete Harbeson, a writer (among other things) located near Boston, Massachusetts. In addition to writing my own content, I’ve learned to translate for my loquacious and opinionated pup Chocolate Bossypaws. No surprise, she mostly speaks in doggerel. You can find her contributions tagged with Chocolatiana.
Check out my other blog, Techlimitics, where I’m grappling with the nature of simplicity. You can also find some of my minor software projects at GitHub. Nothing very impressive. I mostly write tiny utilities in Python.
I find myself suddenly de-corporatized (their choice, not mine). To help keep the lights on, buy me a coffee!